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Content is the foundation of any successful link building campaign. Startups should focus on creating valuable, shareable content that addresses the needs of their target audience. This could include how-to guides, original research, or thought leadership articles. Once the content is in place, promoting it through the right channels becomes key. If your team lacks the time or expertise, it may be wise to hire a link building specialist who can manage outreach and ensure your content reaches the right eyes.

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